Logo, search, account, cart, announcement bar: put every element where you want it, and preview the result live on desktop and on mobile.
Size, position and bar height, with a slimmer variant on scroll.
Discreet, wide or full-screen, with product suggestions from the third letter.
Icons, labels, item counter and a mini-cart on hover.
Message, display period and link, all schedulable in advance.
Element order and burger-menu contents set separately.
The header stays visible on scroll, with or without full navigation.
Try several layouts and keep the one that converts best.