ecommercio
Promotions, loyalty & reminders

Six levers to bring your customers back.

Promo codes, automatic discounts, gifts, a points programme and abandoned-cart reminders: all native, all configurable, all measured in the back office.

Promo codesAutomatic discountsFree giftsLoyalty programmeNewsletter
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The six promotional mechanics

Every promotion has its rule.

They combine, they can be limited in time, and they can be restricted to customer groups.

01

Promo codes

Fixed amount or percentage, validity dates, maximum number of uses, stacking rules you configure.

02

Automatic discounts

Applied without a code based on cart value or item count, with exclusions by category or brand.

03

Customer discounts

Granted by hand to one customer or a whole group, applied at every sign-in.

04

Automatic gifts

A free product between two spend thresholds, chosen from the catalogue.

05

Code → gift

A code that adds a free product to the cart: ideal for buy-one-get-one campaigns.

06

Loyalty programme

Points for purchases, reviews, referrals and birthdays, converted into a discount.

Loyalty

Points, tiers, benefits.

The value of a point, the redemption threshold and the tiers are entirely yours to set.

01

Where points come from

Purchases, first order, birthday, sign-up, product review, referral, newsletter.

02

Customer tiers

Bronze, Silver, Gold, Platinum — based on points or on amount spent.

03

Growing benefits

Standing discounts, free delivery, early access to private sales.

Reminders & email

The abandoned cart comes back on its own.

01

Automatic detection

Every unfinished cart is identified and tied to the customer when they are known.

02

Sequences you set

Email on day 1, email on day 3, SMS on day 7: the rhythm and the channels are yours to configure.

03

Dynamic content

The products left in the cart are shown again in the message.

04

Recovery statistics

Carts chased, carts recovered, revenue generated.

05

Newsletter & Brevo

Subscriber list, opt-in, segmentation by buying behaviour and campaigns run from the back office.

06

SMS & WhatsApp

Transactional messages through Twilio, with reusable templates and delivery logs.

Everything is measured.

Every mechanic reports its results into the statistics, with no third-party tool.

A history of when automatic discounts were applied
Revenue attributed to each promo code
Open and click rates for your campaigns
Custom reports filterable by promo code and period

Which mechanic suits your catalogue?

We look at your average basket and buying frequency together, to pick the levers that matter.

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Marketing & loyalty — promotions, points and abandoned carts — Ecommercio